The Evian Babies Are Back: More "Live Young" Than Ever!

After its huge worldwide success in 2011, Evian comes back again this year with a renewed 

"LIVE YOUNG" campaign, inviting each one of us to live young every moment of the day!

This new campaign, directed by famous photographer Nathaniel Goldberg, showcases a series of portraits in action, expression how each one of us 'lives young'. At the office, in the subway, at the health club or on a shopping spree, the baby decals adapt their little bodies to fit every situation. Evian's new visuals come along with a makeover in its branding: a new graphic identity bringing more purity while re-focusing on the origins of the brand.

A simultaneous launch will take place in May in Paris, New York, London, Tokyo and Dubai. An outstanding stand will be installed at Mall of the Emirates, from May 9th to May 13th, and from May 25th to June 2nd, inviting people to share their Live Young motto through a unique and exceptional experience.

The Live Young celebration will continue in various cafes and restaurants at Mall of the Emirates and JBR Walk, where consumers will be invited to join the "Snap & Dine" digital competition and potentially win an exceptional Live Young dinner. Fashion addicts will love the new Evian T-shirt collection, in which live young babies are visualized in different poses, exclusively sold at Boutique 1 Mall of the Emirates and JBR Walk.

Evian brand can be found on 5 continents and in over 143 countries. Its balanced mineral composition results from being filtered for over 15 years in the heart of the French Alps. At the end of this journey, Evian natural mineral water emerges in the Cachat Spring in the French town of Evian-les-Bains on the shore of Lake Geneva. Evian has a long-standing commitment to lowering its environmental impact.




For more info about Evian, visit their website at -- www.evian.com
Evian Facebook ME page -- https://www.facebook.com/evianMiddleEast

LET'S LIVE YOUNG EVERYDAY!

XOXO,