Mikyajy's New Face: You'll Love It!

The Middle East’s fastest growing beauty brand, Mikyajy, reaches the forefront of digital innovation with the launch of a fully -equipped website and digital community to satisfy an increasingly web-savvy audience.  With more than 58 million internet users in the Arab world and a high percentage of them being women, significant social networking activity and the growing potential of e-commerce, Mikyajy presents an engaging digital platform that puts them in line with the international cosmetics industry!

Follow the jump to see how their new website looks and how easy it is to navigate through their page to look for your favorite and must-have makeups!

“For women in the Middle East it’s important to stay connected to the latest trends and stay up to date with new online technology. The new Mikyajy website gives them fresh content and a pleasant online environment to feel comfortable in and invoke the same feeling they get when visiting our stores,” said Jim Ragsdale, Mikyajy’s Brand Director. The revamped website has the look and feel of a global website and will attract customers via interactive features that provide a more personalized browsing experience, an entertaining and informative Mikyajy TV channel and user-friendly search and navigation tools.

Personalized Experience

Mikyajy always strives to provide customers with the finest customer care and sees the website as not just a marketing tool but also an opportunity to meet customer needs. Features in the “Just for You” section, such as the Mood Booster and Get Your Scent, enable users to find products that suit their activities, occasions and personal habits and in turn allow the brand to recommend products the customers will like. The Mood Booster asks users to choose their mood (cranky, cheerful, or stressed) and other aspects of their day, eventually landing on a few product suggestions and a look to match their mood.  The Get Your Scent feature helps users understand their own fragrance tastes and discover products that match these tastes. All of these features can be shared on social networks so users’ friends can participate in the conversation.

Mikyajy TV

A whole section on the updated website is focused on Mikyajy TV, a video network with a wealth of information on beauty and the brand. Here viewers will find everything from tips on how to apply makeup to full tutorials on getting specific looks for weddings, sultry smokey eyes and more. In addition, there are seasonal and trend-focused videos that give users insight on what’s hot and how to wear it. Mikyajy TV is the offspring of the brand’s already successful YouTube channel and is regularly updated with attractive content. These videos can be shared straight from the website on popular social networks including Facebook, Twitter and Google +.

More features, more functions!

The website incorporates far more comprehensible, valuable features that are embraced by international beauty brands. The whole product range of more than (()) SKUs is now available online, with complete details on each product along with color swatches. Each product page also has recommendations on complementary items.

The newly designed website highlights Mikyajy’s growth as a Middle Eastern brand and presence in the international digital arena while presenting a positive image to existing and potential customers. The new website provides customers with sufficient information about products, offers and store locations as well as a variety of tools to learn and experiment with cosmetics.  The new features will boost customer service, with more than sixteen new added features in comparison to the old website.

Since first opening in Jeddah in 1999, Mikyajy has 

quickly become one of the most favored brands for Arab women as well as expats, with more than 200 stores in 55 cities across the Middle East. The fun and colorful brand stands out online as an early adopter in the region and boasts a solid presence on social networks and in the blogosphere, where their loyal following of beauty devotees communicates on a buzzing social media community. “We’re connected with shoppers in the store and on social media. We want to make sure visitors to all our customer touchpoints allow for the full customer service 

experience. Having a clean, easy-to-use website with interesting content is a necessity for this,” Ragsdale said.

Go and visit MIKYAJY now!