PURE CUSTO COLLECTOR’S EDITION: AN OBJECT OF DESIRE

Photo courtesy of Custo Barcelona

Following the successful international launch in 2010 of PURE CUSTO- the fragrance that arrived dressed in neoprene-Custo Dalmau and Idesa Parfums have continued working to advance the concept of their fragrances following the evolution of the fashion industry.

The result is the new fragrance that is being introduced. TWO NEW FRAGRANCES, one for women and one for men; which take PURE CUSTO in a more sophisticated and surprising direction: "The Collector's Edition".

Follow the jump to learn more about the story behind the perfume and the creator!

With a disco-era soundtrack and flashes of colour, Idesa Parfums  presents PURE CUSTO WOMAN'S COLLECTOR'S EDITION and PURE CUSTO MAN'S COLLECTOR'S EDITION.


Because Custo equals colour, boldness and trendiness, and that includes nightlife, glamour and seduction, the new version is intended for the daring. They live an intense and fashionable life, are fascinated by novelty, and subvert the cliches of luxury with humor and irreverence.

The Bottle
The colourful wetsuit which dressed up the first Pure Custo fragrance now evolves towards a party look designed to seduce, dazzle and become the centre of attention. The new bottle retains the same shape as her predecessor, but exchanges her suit for a trendy and amazing material: coat of mail, a network of small links which make up a metallicised fabric, which is rendered in a bright pink dress for the female verstion, and in matte black for men.

The result is a "pop, eye-catching and night-loving", and transforms the slender sinuosity of the bottle into a small object of desire.

Over the striking chrome cap, a transparent piece in pink or blue distinguishes the version for women from the version for men.

The Box

So striking an object can only be accompanied by an exceptional accessory: The Pure Custo Collector's Edition cases are metal cylinders which protect and store the richly dressed bottles inside, enhancing their exclusivity and the special edition concept.

The case that contains the fragrance for women recreates the peacock patterns over a pink background--so characteristic of Custo Barcelona--which dressed the first Pure Custo fragrance in neoprene; the fragrance for men, in turn, conveys a jungle of overlapping leaves in blue and silver shades, like the neoprene of the first version. Both are enveloped in a faded color fabric which evokes, through minute stitching, the micro-geometry  of the chain mail. On the svelte tin, a black or pink strip is setting for the name of the perfume, PURE CUSTO and its distinctive subtitle, COLLECTOR'S EDITION.

Intense Fragrances for Custo Addicts

The new collector's edition of PURE CUSTO is a more modern, more seductive, more dazzling and above all, more concentrated fragrance, and thus comes as an Eau de Parfum.

Both versions of the fragrance, for men and for women, share the same essences, as the Pure Custo fragrances -- whose formula sought to faithfully reflect the DNA of the Custo Barcelona Brand, but are intensified in this special collector's version.

Pure Custo Woman Collector’s Edition

Olfactive family: Floral-fruity-green
Perfumer: Alberto Morillas

Lavish, seductive and addictive.

The top notes sing out to us with the fragrant and citrusy intensity of lemon, the Mediterranean luminosity of bergamot, the femininity of sage, and the exotic warmth of ginger. In the middle notes, the enhancing power of Super Hedione intensifies the mystery of a flower note of violet, the exotic touch of pink pepper, and the sugary chords of exotic fruits. The bottom notes reveal the warmth of wood, the sensuality of musk and the warm and evocative trace of vanilla.

Eau de Parfum, 100ml.

Available in Faces, 387AED

Pure Custo Man Collector’s Edition

Olfactive family: Aromatic-fresh-invigorating

Perfumer: Alberto Morillas

The contrasts in PURE CUSTO MAN COLLECTOR'S EDITION make it a striking and exotic Eau de Parfum for men, and define a man with great personality, fascinating and daring.

Sparkling and intense top notes of citrus fruits such as bergamot, tangerines and lemons contract with the floral touch of neroli. Plant amber conveys the mystery of masculinity and cedar, its strength. In the middle notes, coriander, light and aromatic, is enhanced by Super Hedione, and contrasts with the vigorous intensity of cardamom. The magic of powerful incense and exotic Tonka beans infuse the bottom notes. The fragrance ends with seductive chords of patchouli and instense and legendary musk.

Eau de Parfum, 100ml.

Available in Faces, 387AED.

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Stay tuned for my own personal review of Pure Custo Woman Collector's Edition next blog post!

Til then!

Bonne Nuit :)

XOXO, 

The Smoky Blue Palette